Creating a statement of responsibility

Grespania Ceramica are one of the world's largest producers and suppliers of premium tiles – their products are used across the globe in both commercial and domestic applications.

With requirements for more and more transparency in production techniques, Grespania needed to show the world that they are at the cutting edge of sustainability – from clay extraction in their own mines, right the way through to production and distribution of their products. This is especially important to the architects and specifiers who require proof of environmentally friendly business models when deciding on suppliers.

Grespania needed to deliver their long-term sustainability policies in a video that captured the attention of the viewer and didn't loose their interest.

Sustainability Video

We created a video that encapsulated Grespanias' sustainability ethos in an engaging way, illustrating their credentials and outlining their policies without information overload.

We used the format of their newly launched website to define the look of the video and combined video footage with graphics to create bite-sized details of the company's environmental achievements.

The video was well received and will be followed by more throughout the year.

The video is six minutes long.