FP McCANN NORTHERN IRELAND
Brochures, videos and advertising
Informative products and services videos, press adverts and printed marketing materials for Northern Ireland's largest supplier of precast concrete products
FP McCann is the number one supplier of precast concrete products in the UK. With a huge range of products and services available - and new eco-friendly products always in development - there is a constant need for information videos that can quickly and concisely explain them. We were tasked with creating a number of videos ranging from more 'hard sell' eye-catching shorts, to longer, more detailed explainer videos that illustrate how specific systems work.
Each video required storyboarding, the creation of graphics, and the execution of high-quality animations, with some videos featuring a cartoon-style treatment and others requiring photo-realistic 3D renders.
2026 will see us continue to work closely with FP McCann producing press adverts, posters, CPD's and brochures.
Products and services videos
We have produced a variety of videos for FP McCann including construction information, products details and company services.
How we create videos
Each video requires storyboarding to ensure the requirements of the client are met - from the introduction of the product or service through to making sure the target audience stays interested in watching the video.
Hand drawn ideas show how the video could progress. Discussions with client to confirm how the story rolls out and products/systems appear.
Storyboard developed using more accurately drawn frames and actual products. Gives client an even better impression of how the finished video could look.
Final storyboard proofing whilst actual renders are being created. Any tweaks and fixes made at this stage whilst video is being pulled together with voice overs and soundtrack.
The Completed Video
The finished video with voice over, spliced in video footage and animated renders. The video is now being used for presentations, across social media, on the FP McCann website and within email marketing.
Printed materials & press ads
