WILLIAM HILL
BOOKMAKERS

LEEDS

A long history of marketing for customers and staff

As 'brand guardian' for William Hill 2000-2008 at Leeds agency Poulters, Ian oversaw every aspect of design - from window posters to betting slips, TV channel branding to every sporting event in the calendar year. This relationship continued when Ian formed FrankCreative and we produced a wide variety of materials for different sectors of the betting market.

These ranged from internal staff briefing documents, to in-shop graphics and wall murals right through to developing window posters for their collaboration with Spanish bookmakers Codere.

This experience provided invaluable insight into working with an internationally renowned brand, the development of high street marketing campaigns and creating informative collateral for both consumers and staff alike.