UDL PATENT ATTORNEYS

LEEDS

Brand refresh for global law firm


We were excited to be commissioned by UDL (previously Urquhart-Dykes & Lord) to re-design their logo and create a new visual architecture for their brand.

Renowned patent attorneys, UDL's client base includes both national and international businesses and individuals including Apple, Hermes, JD Sports, Morphy Richards and Puma.

The brief required a simple, clean approach with emphasis on fresh, new colours and an overall feel that would appeal to their wide range of customers. The structure of their new collateral features modular rectangles that utilise the new colour palette. The hand-cut logo is currently being rolled out across all literature and online/offline formats.