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NHS, Black Country
Cross media nurse recruitment campaign
Many modern NHS Trusts struggle to recruit suitable numbers of nursing staff to care for the UK's growing population.
The highly regarded Black Country NHS Trust - covering Dudley, Sandwell, Walsall and Wolverhampton - faces a similar issue. Their specialist nursing team provides care for mental health, children and young families and those with learning disabilities, and the team desperately needs more qualified staff to continue their good work.
We were asked to create a recruitment campaign that not only promoted the positions available, but highlighted the reasons why nurses should apply, and helped to position the Trust as a brand in it's own right.
The approved creative encompassed all these vital elements in a storyboard style template that can be used across a variety of on and offline media.